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Privacy Policy

Last updated: April 24, 2026

National Pet Microchip Registry (“NMR,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use our website https://nmr.pet, any associated pages (including /Page/terms and /Page/privacy), mobile applications (if any), and services including pet microchip registration, NDR registration, shot/vaccination record storage, Emotional Support Animal (ESA) registration, Emergency Contact ID registration, lost & found lookup tools, and digital health vaults (collectively, the “Service”).

By using the Service, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Service.

1. Information We Collect

We collect the following categories of information:

Personal Information You Provide

  • Account and contact details: name, email address, phone number, mailing address, and password.
  • Pet information: pet name, species, breed, color, date of birth, microchip number (9-, 10-, or 15-digit), NDR number, vaccination/shot records, photos, and any other details you upload.
  • Registration details: Emergency Contact ID information and ESA-related data.
  • Payment information: We do not store full credit card numbers; payments are processed by secure third-party processors (e.g., Stripe or similar).
  • Any messages, support requests, or other communications you send us.

Information Collected Automatically

  • Usage and device data: IP address, browser type, operating system, pages visited, time spent on the Service, and referral sources.
  • Cookies, web beacons, and similar technologies (see Section 7 below).
  • Location information (general, not precise GPS) derived from your IP address or billing address.

Information from Third Parties

  • Public or partner databases (e.g., when a shelter, veterinarian, or finder performs a lookup using our registry or AAHA’s tools).
  • Payment processors or analytics providers.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service (including registering microchips, storing records, and enabling lost-pet lookups).
  • Process registrations and payments.
  • Facilitate pet recovery by sharing limited data with authorized partners (see Section 3).
  • Communicate with you about your account, registrations, updates, or customer support.
  • Respond to inquiries and provide technical support.
  • Comply with legal obligations, prevent fraud, and enforce our Terms and Conditions.
  • Analyze usage trends and improve user experience (in aggregated, non-identifiable form).
  • Send promotional emails or newsletters only if you have opted in (you may unsubscribe at any time).

3. How We Share Your Information

We do not sell your personal information to third parties for marketing purposes.

We may share information in these limited circumstances:

  • Service Partners: With the American Animal Hospital Association (AAHA) and other authorized veterinary, shelter, or recovery organizations solely to enable nationwide pet lookup and reunification. Only the minimum necessary data (e.g., microchip number, owner contact info, pet description) is shared.
  • Authorized Parties: Veterinarians, animal shelters, law enforcement, or emergency responders who perform legitimate lookups for pet recovery.
  • Service Providers: With trusted vendors who perform services on our behalf (hosting, payment processing, email delivery, analytics) under strict confidentiality agreements.
  • Legal Requirements: If required by law, subpoena, court order, or government request, or to protect the rights, property, or safety of NMR, our users, or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent: For any other purpose you explicitly approve.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information (e.g., encryption, secure servers, access controls). However, no system is completely secure. We cannot guarantee absolute security, and you acknowledge that you transmit information to us at your own risk.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service (registrations are lifetime unless you request deletion where permitted). We may retain certain data longer if required for legal, accounting, or dispute-resolution purposes. Aggregated or anonymized data may be kept indefinitely.

6. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal information (subject to legal and legitimate business reasons).
  • Opt out of certain processing (e.g., marketing emails).
  • Request portability of your data.

To exercise these rights, contact us at the details below. We will respond within a reasonable time (typically 30 days). Note that deleting account data may prevent us from providing lookup services for your pet’s microchip.

California Residents (if applicable): We do not sell personal information. For CCPA/CPRA rights, please contact us.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Service, analyze usage, and personalize your experience. You can manage cookies through your browser settings. We also use Google Analytics or similar services for aggregated insights.

8. Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

9. International Users

The Service is hosted in the United States. If you are outside the U.S., your information is transferred to and processed in the U.S. By using the Service, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The new Effective Date will be posted at the top. Continued use of the Service after changes constitutes your acceptance of the revised policy. We will notify you of material changes via email or a prominent notice on the website.

11. Contact Us

If you have questions or requests regarding this Privacy Policy or your information, please contact us:

  • Email: wecare@nmr.pet
  • Phone: (234) 354-2029 (customer accounts) or (800) 933-4541 (24/7 pet recovery)
  • Mailing Address: National Pet Microchip Registry, [Your Business Address in Tuscarawas County, Ohio]

This Privacy Policy is governed by the laws of the State of Ohio, consistent with our Terms and Conditions.